Your Digital Resume

Your personal brand will go from a negative to a positive in your employer's eyes before you know it!

Many people in corporate America are scared to build a personal brand on social media, but this is rapidly changing. People working 9-5s often avoid building a brand on social media for these reasons:

• "My boss might see my content."

• “My coworkers will judge me."

• "My clients might not like what I am posting."

News flash: most people do not care what you are doing and are not paying attention.

In the next few years, companies will likely seek to hire people with established personal brands on social media. It shows credibility and demonstrates to interviewers and hiring managers that you can commit to something, have a good work ethic, and possess creativity.

Building a personal brand on social media is extremely difficult. It requires creativity, consistency, and organization—all qualities desirable in a job candidate.

Thinking of your personal brand on social media as your digital resume is becoming increasingly popular. If you have not started to build an online identity, you are falling behind.

Education continues to improve (depending on who you talk to), and the number of quality candidates you will compete against for entry-level jobs will continue to increase. This is an easy way to differentiate yourself from the crowd and gain an edge.

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