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Smarter Email for Smarter Leadership

In the life of a founder, the inbox is both a necessity and a challenge. Every deal, opportunity, and conversation is buried under a flood of noise. Superhuman is designed to change that.

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Learning Email Marketing Will Change Your Business

Many founders believe email is dead, too complicated to learn, or requires too many tools to be effective. But here’s the truth: all of those are myths!

Email is not only alive but thriving. Tools like Superhuman (shoutout to today’s sponsor!) simplify the process, and with AI advancements, the barriers to entry are shrinking every day.

Let me share a quick example: I personally know over 25 founders running $100k MRR businesses, and they close most of their deals through email marketing. As a founder not leveraging email, you have to ask yourself: why haven’t you tried it yet?

To give you a real-world example, I closed over $1,000 in ad sales for my newsletter and podcast in just the first seven days of 2025.

How did I do it?

Spoiler alert: it was through email!

For founders who are on the fence about email marketing, here’s my advice: Start now. Whether it’s reaching out to potential clients, nurturing existing relationships, or simply finding emails to connect with, email is the lowest-hanging fruit for any business owner.

The best part? You don’t need to overcomplicate it. I use a handful of tools that make email marketing both manageable and highly effective. If you’re curious about which tools I use and the strategies that have worked for me, I’d be happy to dive deeper and share everything I’ve learned.

Would that be something you’re interested in?

Meet Paul Ryan an 8-Figure CEO

In this week’s episode of Beyond The Wealth, I spoke with Paul Ryan, an 8-figure business owner and host of the Inner Entrepreneur podcast. Paul shared his transformative journey of scaling multiple businesses, overcoming burnout, and creating a life defined by freedom, fulfillment, and sustainable growth.

Paul’s experience offers an unfiltered look at the inner challenges entrepreneurs face—and the actionable steps they can take to find balance without sacrificing success.

Paul’s Turning Point: From Stress to Strategy

Sixteen years ago, Paul hit rock bottom. Despite running a successful business, his health and well-being were unraveling under the weight of constant stress and overwork.

Paul’s wake-up call led him to reevaluate his approach, implement cultural and structural changes in his businesses, and eventually step back into a true ownership role—where his companies thrived without his constant involvement.

Key Lessons from Paul Ryan

1. Get Clear on What Drives You

   • Identify your unique personal drivers—the core values and goals that bring you fulfillment.

   • Build your business around these priorities, not at their expense.

2. Prioritize Culture Over Perks

   • Culture is about how people behave when you’re not in the room—not just offering perks like free snacks or parties.

   • Set clear expectations, hold your team accountable, and remove individuals who disrupt the culture.

3. Become a True Owner, Not a Firefighter

   • Stop reacting to problems and start building structures that empower your team to take ownership.

   • Hire A-players who align with your vision, and delegate effectively.

A New Paradigm for CEOs

Paul challenges the “hustle-at-all-costs” mentality that dominates entrepreneurial culture. His advice? Slow down, define what success looks like for you, and build systems that support both your business and your life.

Takeaways for Founders

• Clarity is Key: Spend time understanding your personal and professional goals before diving into strategy.

• Courage is Essential: Addressing poor performance or misaligned team members is tough but necessary.

• Balance is the Goal: Success is about more than money—prioritize health, relationships, and personal growth.

Feeling overwhelmed in your business? What’s one step you can take today to create balance and clarity?

- Andres Sanchez

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