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The Future of Fitness: Building Strong Partnerships, Communities, and Brands with Farshad on the Virtual Ventures Podcast.
Dear Virtual Ventures Family,
Welcome to the latest edition of The Virtual Ventures Podcast newsletter. In this edition, we will be discussing the recent episode titled "Ep. 12 Farshad Sarrafi | Building a Fitness Community: Strategies for Partnerships and Retention" with your host Andres Sanchez and special guest, Farshad.
Farshad is an experienced individual who is passionate about the long-term health and well-being of others. He shares his story about getting involved with the fitness industry early in his life due to his experiences with sports-related injuries. From there, he has evolved his passion for fitness into a multifaceted business, including community building, coaching, and creating an immersive training experience.
One of the key takeaways from this episode is the importance of building long-lasting customer relationships. Farshad highlights the significance of referrals and how they can lead to long-term success in a business. He emphasizes the importance of cultivating quality customers and ambassadors who are invested in the brand, rather than just aiming for the most views or customers overnight. By focusing on quality, compounded interest can be achieved, and long-term success is achievable.
Farshad's business, Beyond Built, offers online coaching, an app, and a free community. The community provides resources, experiences, and teachings on training, nutrition, and psychology, among many other areas. Every client has a one-to-one experience, and access to the app, making it a personalized experience. Farshad places significant emphasis on the communal aspect, which helps people create better lifestyles and become better humans with age and time.
Another crucial takeaway from the episode is understanding your customer's needs and creating an emotional connection. To understand customers' emotions, a company must understand their lifestyle, beliefs, and experiences, and use that to create an emotional connection and a culture of overcoming. Farshad advises businesses to get intimately acquainted with their customers to give them the emotional connection they need and create invested clients.
The episode also highlights the importance of understanding delegation when running a business and the challenges it comes with. Farshad gives advice on how to overcome these challenges and make sure that there is no disconnect between partners while still being able to delegate responsibilities effectively.
Finally, Farshad gives listeners a teaser of what's to come with his business in the future. Beyond Built aims to expand into apparel, host events, and retreats, and create a gym, making it an all-encompassing brand. Whether you're a fitness enthusiast or someone looking for a community-driven approach to reaching your goals, Beyond Built, with its personalized approach, could be the solution you're seeking.
Thank you for reading, and we hope you found this issue of The Virtual Ventures Podcast newsletter informative. If you have any questions, please don't hesitate to get in touch.
Best regards,
Andres Sanchez (Host)
Where to find Farshad
Instagram: https://www.instagram.com/farshadsarrafi/
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