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How I Am Running A Media Company Solo
Check out our most recent episode with Founder Dan Go!
How I Manage And Run My Business
As I have continued to grow this newsletter and make it the backbone of my media business I have had the amazing opportunity to connect with so many founders!
I like to think I have one of the best jobs anyone who is passionate about business and startups can have. I constantly get the chance to meet impressive people and learn from them.
One of the most common questions I got from founders was how I was able to manage my podcast which I am currently interviewing 50+ founders by Dec 31st while building and growing my newsletter with a 9-5. Yes, I am still in a high-paying sales job while I build my businesses! (I love this route for young entrepreneurs! Get someone to fund your early ideas!)
Seriously if you are an entrepreneur, creator, C-suite, or business owner building anything I want to know about it. Click here and fill out this questionnaire to receive a scheduling link for your interview
The simple answer is I would never be able to do this without AI!
Let’s break down my business into 3 categories
My Podcast where I interview Founders
My Newsletter where I write about the founders I meet and my founder journey
Ads, Brand Deals, and Partnership that come to the show and newsletter
My number 1 goal and responsibility as a podcast host and owner is to book amazing guests for the show. After that, we need to edit the show, create the thumbnail, and package the episode! These are things I would not be able to do without AI.
Booking Amazing Guests: The only way to book guests effectively is to start sending DMs. You will be amazed how many people respond regardless of your size if you have a good offer! I use Drippi AI to automate 100s of X (Twitter) DMs a day going out to my ideal audience. I booked 3 guests on autopilot today alone!
Try DrippiAI HereCreating The Podcast: After booking the guest the next step is creating a high-quality interview! That means good lighting, a high-quality camera, and a great recording platform! I suggest beginner podcasters focus on virtual episodes because they are more scalable! I use the platform Riverside FM to record all our virtual interviews! With AI I record and Riverside edits taking most if not all of the heavy lifting off editors!
Try Riverside HerePost-Production Packaging: This can be one of the harder tasks for a host. Take your podcast and create the title for all platforms, the descriptions, the thumbnail ideation, and clips to share the podcast on all socials. For this, I use a tool called SwellAI! I provide them with a link to my edited podcast and within minutes I have title ideas, thumbnail ideas, episode descriptions, show notes, key moments, and clips for my show! Hours worth of work turned into a few minutes!
Try SwellAI Here
Using all these tools I am able to handle everything needed to book, record, edit, and distribute my show with very little effort. Before AI this would have taken hours and multiple team members. Now I can run the show solo!
My Newsletter (Beyond The Wealth)
As a newsletter operator, my job is to take the content I am creating with my podcast and package episodes into engaging and educational content for the readers. While the newsletter is more manual than the podcast it benefits plenty from all the tools used to scale the podcast.
Content Creation: My goal is to interview amazing founders and package those episodes into highly engaged and educational newsletters for you all to read. AI plays a major role in that! Tools like SwellAI help me begin to build a rough draft using the already existing podcast transcript to make sure we highlight the best moments from every interview!
Community Building: No AI tool can help you accomplish this! I am a firm believer that if you are genuine and show your audience that it is you building and sharing the community will begin to form on its own! I have made it a goal of mine while I scale the interviews to be brutally honest on here and share my journey over the last 15 weeks!
Hosting Platform: Starting a newsletter is an amazing way to build an engaging owned audience! The platform you build on greatly impacts your ability to scale! This is why I chose Beehiiv to host and scale my newsletter. Not only is it a platform to host your newsletter but it is a strong community filled with others building and growing! I recommend this platform to everyone and it is my personal favorite SaaS tool I’ve used over the years!
Try Beehiiv Here
Monetization (Ads, Brand Deals, Partnership)
This is the most manual part of my business and it should be that way! All the AI tools I leverage to help scale my newsletter and podcast are in place to open my schedule up to focus on making money. Isn’t that what every business owner wants? For the first 16 months, I focused solely on the community. Now we are focused on generating revenue to put right back into the community. We will do that by creating relationships with amazing brands that provide you all with great solutions, tools, and platforms founders use to grow their businesses!
Ads: We are officially looking to partner with brands that want to reach 13,456 founders and CEOs! If you think your brand is a fit email me at [email protected] and let me know why!
Brand Deals: We are officially opening the door for potential brand deals through our podcast where we will be posting 2-4 interviews a week! If you think your brand is a fit email me at [email protected] and let me know why!
Partnerships: These will be hand-selected by me and will be products I use and believe in so be on the lookout!
This is the blueprint for how I run my current media company while also balancing a 9-5 thanks to AI and processes. This exact blueprint on repeat for the next 6-8 months scaling each month will be how I turn this into a $10,000/M business on autopilot and can’t wait to keep taking you on that journey!
Brand Shoutout
After interviewing and working with 70+ CEOs, we’ve seen firsthand how important it is for founders to build an audience on social media. However, we also understand the challenges this adds to an already packed schedule. Due to multiple requests, we’re excited to announce the BETA launch of our Founder Content Agency.
What We Offer
- Launch and Grow Your Newsletter
- Launch and Grow A Podcast
- Create Short and Long Form Content Published on All Major Platforms
- A Weekly Blog Post
We are taking 3 Founders for our BETA if you are interested book a call by clicking here!
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