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- Learning How To Pivot
Learning How To Pivot
Andres Sanchez
February 03, 2025 • Estimated Reading Time: 7 minutes
Sponsored By:
Knowing When And How To Pivot
For the longest time, pivoting from an original business model as a founder was seen as a failure. To investors and the public, it looked like giving up on what was once sold as the next big thing.
That perception is rapidly changing.
This weekend, while brainstorming this week’s newsletter, I came across a post from one of my favorite creators on X, Alex Lieberman (Co-Founder of Morning Brew). His insights reaffirmed something I talk about often on my podcast—we are living in the golden age of entrepreneurship.
The Power of the Pivot
One point from Alex’s tweet stood out to me the most: the newly embraced attitude around pivoting.
With the speed of technological innovation—especially in AI—founders who fail to pivot quickly will be left behind. The ability to adapt is now a superpower in entrepreneurship.
Looking at my own journey building Beyond The Wealth, which includes this newsletter and my podcast, I’ve pivoted multiple times. Each time, I moved closer to my goal of building a successful platform and community to showcase incredible entrepreneurs.
My Journey of Pivots
DM Outreach & Virtual Interviews
I started by cold DMing anyone on X who would answer me and had a business.
I booked my first guests virtually, which introduced me to amazing people and helped establish credibility.
In-Person South FL Interviews
I pivoted to focus on up-and-coming South FL entrepreneurs and high-quality, in-person interviews.
While it was an incredible experience, I didn’t yet have the audience size to justify the investment.
Cutting Costs & Leveraging AI
I cut my costs by 85% and leveraged AI for guest booking and editing.
I returned to virtual episodes, freeing up time to focus on monetization.
Since making these pivots, I’ve finally started monetizing my show—after 16 months of audience-building. The extra time from automation allowed me to focus on the business side, and the results speak for themselves:
Earnings Over the Last 3 Months
Nov: $75
Dec: $275
Jan: $2,600
Feb (Projected): $3,800
I used to believe I couldn’t charge for guests because I wasn’t “big enough.” Then I learned that guests were closing 5+ deals from appearing on my show, bringing in multiple new clients and revenue.
Now, I have 20+ guests on a waiting list to come on the show.
The Lesson for Founders
This success was only possible because I remained open to pivoting throughout my 18-month journey.
Founders, it’s critical to listen to the market. Everyone believes their idea is the best, but that doesn’t mean the market agrees. Being flexible and adapting to reality could be the difference between stagnation and breakthrough success.
You may be one or two pivots away from a major breakthrough—you just need to be open to it!
Curious—do you agree or disagree? Let’s discuss.
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