Why Founders Should Not Turn Down Podcasts

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🚀 This Week in Beyond The Wealth: Unlocking Game-Changing Growth Hacks

Founders, entrepreneurs, and business builders—this week’s newsletter is packed with insights you can’t afford to miss.

🔹 The latest startup power moves: From AI breakthroughs backed by Alibaba to a RISC-V chip startup shaking up the market.
🔹 The ultimate growth hack for founders: How a single podcast appearance can drive massive long-term ROI (with real-life proof).
🔹 A founder who turned a 45-minute interview into thousands of dollars in recurring revenue—and how you can do the same.

Whether you're scaling a business or looking for a smarter way to get in front of your ideal audience, this issue has you covered.

Let’s dive in.👇

Interesting Business News

DeepSeek Attracts Investment Interest from Alibaba and Chinese State Funds (Read More)

Chinese AI startup DeepSeek is considering external funding for the first time, drawing interest from Alibaba and state-backed funds. This move aims to address increased demand and infrastructure needs following the company's release of cost-effective AI models.

Ex-Intel Executives Launch RISC-V Chip Startup with $21.5M Seed Funding (Read More)

Former Intel executives have founded AheadComputing, a Portland-based startup developing CPUs using the open-source RISC-V architecture. The company has secured $21.5 million in seed funding to address performance challenges in AI computing.

Justpoint Secures $45M to Leverage AI in Identifying Harmful Pharmaceuticals (Read More)

Justpoint, a Boulder-based startup, has raised $45 million in Series A funding to develop AI technology that analyzes medical records, aiming to detect drugs and chemicals harmful to patients. This proactive approach seeks to enhance patient safety and streamline product-liability litigation.

Why A Guest Appearance On A Podcast Is Always Worth It For Founders

In today’s business world, distribution is the new biggest competitive edge.

Eyeballs on your product, offer, or business are paramount to staying ahead of the competition.

However, the biggest hurdle for founders is creating content.

Having launched 5+ businesses in the last six years, I can tell you firsthand that creating content is both difficult and time-consuming.

The Podcast Hack for Founders

This is why podcasts are a game-changer for founders.

By simply showing up and sharing valuable insights, the host handles content creation, and you reap the benefits.

A founder can appear on five shows a month—committing just 4-5 hours every 30 days—and generate unlimited valuable, insightful content.

Just like that, one of the hardest problems in business is solved—all you need to do is show up and provide value.

The Hidden Upside of Podcasts

Yes, you can hire an editor to clip up your episodes, creating a steady stream of content for months. But there’s an even bigger upside.

By appearing on podcasts, you gain access to the host’s audience and reach.

When a host shares your episode across their channels, you break into new audiences of potential customers.

With minimal time investment, you’re reaching multiple new audiences each month while also stockpiling valuable content.

Proof of ROI

As a podcast host, I’ve seen firsthand how this strategy works.

I’ve had countless guests give me 45 minutes to 1 hour of their time, which we’ve turned into multiple clients for them and clips they continue to use 6+ months later.

The ROI is unbeatable.

The Evergreen Effect

The real dark horse of podcast appearances is that your content sits evergreen online.

Algorithms change, and you never know when your content might take off.

Real-Life Example:

I interviewed Nick Fusco, founder of El Mago Cigars, 11 months ago.

His episode had 400 views in the first four months—not exactly groundbreaking.

Most founders would consider that unimpressive. Big mistake.

One day, the video hit the algorithm and took off.

That episode has since skyrocketed to 15,000 views in 11 months.

In the last six months alone, Nick has:

  • Opened 10+ in-store accounts for his cigars.

  • Received 100+ personal messages from viewers who are now customers.

  • Attended events where people recognize him from the episode.

His 45-minute podcast appearance turned into thousands of dollars in recurring revenue and massive brand recognition.

Long-Term Podcast ROI

To this day, 150-200 new people watch that video every 48 hours.

Now, imagine the long-term ROI over the next five years!

This is why podcast appearances are an essential growth hack for founders.

Your content remains online, always working for you—ready to take off at any moment.

What Do You Think?

Have you ever been a guest on a podcast, or are you considering it?

 Reply to this email and let me know your thoughts or any questions you have! I’d love to hear from you!

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