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How This Entrepreneur Is Replacing Your CMO With AI
Andres Sanchez
March 14, 2025 • Estimated Reading Time: 4 minutes
This Weeks Interview
Interview Breakdown
How AI is Revolutionizing Marketing
This week, I sat down with Nikhil Vimal, co-founder of Rex, an AI-driven marketing tool designed to act as a Chief Marketing Officer for any business. His journey—from a self-taught coder in high school to a founder advising Fortune 500 companies—is a masterclass in innovation, execution, and leveraging AI for business growth.
For founders, business owners, and aspiring entrepreneurs, Nikhil’s insights on automation, scaling marketing, and the future of AI-driven business tools are a must-read.
The Problem: Why Marketing is Broken
Nikhil identified a major issue—marketing is outdated and inefficient for small businesses.
Agencies charge high fees but offer slow, generic solutions.
Many small businesses waste ad dollars without clear data-driven direction.
Founders struggle to run marketing themselves while managing other aspects of their business.
Rex was built to fix this problem by acting as an AI-powered CMO, handling everything from ads to content creation and audience targeting—without the overhead of an agency.
“Rex is like a self-driving car for marketing. You’re still in control, but it does the heavy lifting for you.”
How Rex Works: AI as Your Marketing Team
Data-Driven Strategy – Rex analyzes your business data, market trends, and customer behavior to recommend the best marketing moves.
Automated Execution – Rex doesn’t just suggest what to do—it executes campaigns, runs ads, and tests strategies in real-time.
Scalable for Any Business – Whether you’re an ecommerce brand, local business, or content creator, Rex adapts to your unique needs.
“Most businesses can’t afford a full marketing team—so we built one for them.”
Lessons from Nikhil’s Journey
Early Execution Wins – At 16, Nikhil was already coding and launching businesses, proving that starting young and failing fast leads to long-term success.
Relationships Matter More Than Transactions – Building authentic connections in business creates long-term opportunities more than cold outreach ever will.
The Future is AI-First – Businesses that don’t embrace AI in marketing will fall behind. Founders must adapt now to stay competitive.
“AI isn’t coming—it’s already here. If you’re not using it in your business, you’re behind.”
What’s Next for Rex?
Expanding AI Capabilities – Integrating real-time analytics, audience insights, and conversion tracking for even smarter decision-making.
Growing Across Industries – While starting with ecommerce and small businesses, Rex is set to expand into brick-and-mortar stores, content creators, and more.
Making AI Marketing Accessible to All – No contracts, no hidden fees—just an affordable, intelligent tool for businesses of all sizes.
Connect with Nikhil
Follow Nikhil on LinkedIn – @NikhilVimal
Are you using AI in your business? Reply and let me know how you’re automating marketing!
- Andres Sanchez
Beyond The Wealth
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