The Power of Podcasting: Insights from Kurt Elster | Virtual Ventures Newsletter

Introduction

Welcome to the latest edition of The Virtual Ventures Podcast newsletter! In this episode, host Andres Sanchez interviews the talented Kurt Elster, who shares his valuable experiences and insights on the advantages of podcasting for outreach, networking, and content creation. Join us as we explore Kurt's journey, the challenges he faced, and the strategies he implemented to achieve podcasting success.

The Outreach and Networking Power of Podcasting

Kurt emphasizes the unique opportunity that podcasting offers in connecting with individuals and sharing their stories. By inviting guests to share personal experiences and asking thought-provoking questions, he discovered that positive responses were almost inevitable. With podcasting, the ability to network and engage with fascinating personalities becomes virtually limitless.

Navigating Challenges and Thriving

Kurt candidly shares some of the challenges he faced during his podcasting journey, such as limited episode recordings and at times, episodes that didn't meet his standards and had to be deleted. He also reveals the personal turmoil he experienced, impacting the quality of certain episodes. However, he found ways to overcome these obstacles by suggesting pre-interviews or working out an outline with guests, resulting in more successful and engaging episodes. Kurt discovered that even episodes that required rerecording often turned out better, showcasing the power of persistence and adaptation.

The Transformation of a Newsletter

Reflecting on his struggles with newsletter engagement, Kurt admits that the traditional format didn't encourage much interaction. However, he emphasizes that podcasting and video formats have become his preferred channels, making content creation easier and more enjoyable. To address the newsletter challenge, Kurt added a new format and branding, transforming it into a curated source of valuable information and a means to continue his own education.

The Importance of DIY and Hiring

Building on his experiences, Kurt advises starting projects by trying to do them oneself, even with the intention of eventually hiring professionals. This hands-on approach offers a better understanding of the project, instills confidence, and enhances communication with hired professionals. Taking the pressure off oneself and viewing the project as a learning opportunity can reduce frustration, validate ideas, and minimize initial capital investment. Kurt further emphasizes the significance of gaining experience and identifying customer preferences before making the crucial decision to hire.

Podcasting as a Networking Powerhouse

Kurt delves into the networking potential of podcasting, describing it as "networking at scale." As a complete stranger, he enjoys interviewing people and asking them questions that prompt fascinating conversations. Podcasting provides a unique platform to meet individuals, create content, and establish lasting relationships. Moreover, Kurt regrets not using social media effectively in his early business ventures and highlights podcasting as a new way to put oneself out there and grow an audience.

Derisking Projects and the Value of Hiring

The discussion shifts toward the value of hiring professionals to reduce risk and ensure project success. Kurt acknowledges that high fees from established agencies can be intimidating. However, these fees are justified by the proven track records, social proof, case studies, and work histories that professionals possess. Investing in quality work ultimately yields nominal costs compared to the value and results achieved.

Conclusion

Kurt Elster's journey showcases the power of podcasting as a tool for outreach, networking, content creation, and business growth. Through trials and learning, he overcame challenges and developed strategies to maximize the effectiveness of his podcast. By curating a newsletter, gaining hands-on experience before hiring professionals, and embracing podcasting as a networking avenue, Kurt's insights offer valuable guidance for our entrepreneurial audience. Stay tuned for more inspiring stories and insights on The Virtual Ventures Podcast!

Thank you for being a valued member of The Virtual Ventures Podcast community!

Until next time,

The Virtual Ventures Podcast Team