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The Current Creator Economy For Founders

Unless you’ve been living under a rock, you know that distribution has rapidly become the biggest differentiator for brands.

Successful brands know how to get eyeballs on their products from every angle. Gone are the days of simply hiring an SEO agency to rank on Google and relying on Facebook ads to push products. The internet has become far more competitive for brands, while consumers have only gotten savvier. With the number of ads served daily increasing over the past five years, your potential customers have become harder to reach.

So, how are the top brands staying at the top and continuing to grow? The answer is simple: Creators.

The Rise of Creators

Over the past three years, video content has dominated every platform, and with the explosion of TikTok Shop in the last 12 months, creators have become a necessity for almost every founder.

If you’re wondering why and how you should hire creators, here’s an example: I recently listened to a podcast featuring a founder who scaled a skincare brand from $30k/month to over $2M/month in just five months.

How? By paying hundreds of creators $500/month to create and post videos about the product. This strategy generated hundreds of millions of views, which translated into hundreds of thousands of dollars in daily sales.

This is the current state of online business: Eyeballs = Money.

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Creators are everywhere, and they’re eager to work. You just need to find them. Here are the best places to discover high-quality creators:

Where to Find Creators

1. X (Twitter): Search terms like “content creator” or “UGC creator” to find tons of talented individuals ready to collaborate.

2. PAYD App: Created by Alex Heiden, this app helps founders connect with top-tier creators. (Check out my interview with Alex further down in the newsletter.)

3. Discord Communities: Communities like Creators Corner are dedicated to training creators to become content engines for businesses.

Why Now Is the Time

The good news? You’re still early to the party. There’s so much untapped potential, especially in undersaturated niches, to dominate the market by hiring creators and amplifying your brand’s reach.

For founders who want to take matters into their own hands and become their own content engines, I’ve got something exciting in the works. Message me “Founder,” and I’ll give you an early look at what I’m building. I promise it’ll blow you away.

The Takeaway

If you’re not creating content online for your business, your competition will. Start now, leverage creators, and position your brand for massive growth in the ever-evolving online marketplace.

Ps……Seriously if you are an entrepreneur, creator, C-suite, or business owner building anything I want to know about it. Click here and fill out this questionnaire to receive a scheduling link for your interview

Monetizing Creativity – Alex Heiden’s Vision with PAYD

Alex Heiden: Empowering Creators and Businesses with PAYD

This week on Beyond The Wealth, I welcomed Alex Heiden, founder of PAYD, a revolutionary platform transforming how creators and businesses collaborate. Alex’s journey is one of relentless innovation—he’s scaled multiple ventures and is now focused on redefining the creator economy by enabling everyone, from small creators to established brands, to thrive in a competitive digital landscape.

If you’ve ever wondered how to turn your creative content into a sustainable income or leverage creators to grow your business, this episode is a goldmine.

The Birth of PAYD: Solving Both Sides of the Creator Equation

Alex’s experience as both a creator and business owner revealed critical challenges in the creator economy:

• Creators struggle to find aligned brand deals and often face undervaluation.

• Businesses find it hard to identify quality creators who can deliver results.

PAYD bridges the gap by offering a frictionless platform where creators earn based on performance metrics like views, and businesses gain access to creators who align with their goals.

Key Features of PAYD

1. Performance-Based Compensation

   • Creators earn per 1,000 views, ensuring transparency and alignment with brand goals.

2. Creator Competitions

   • Brands can host competitions with prize pools to reward top-performing creators, fostering high engagement.

3. Streamlined Brand Deals

   • PAYD eliminates back-and-forth negotiations, allowing businesses to set terms and creators to accept opportunities instantly.

Key Lessons from Alex Heiden

1. Move Fast and Pivot When Needed

   • Alex initially planned to launch PAYD as an agency but pivoted to a tech platform after identifying scalability issues.

   • Takeaway: Speed and adaptability are critical for entrepreneurial success.

2. Empower Smaller Creators

   • Alex’s vision is inclusive, providing opportunities for creators with as few as 1,000 followers to work with top brands.

   • Takeaway: Success in the creator economy isn’t just for influencers; anyone can participate and thrive.

3. Leverage Tech to Scale

   • Tools like AI and no-code platforms make building scalable solutions faster and more affordable than ever.

Takeaways for Founders

• Focus on Value: Build solutions that address real pain points for your audience.

• Embrace the Creator Economy: Whether you’re a small business or an enterprise, creators are your gateway to authentic customer engagement.

• Stay Grounded: Alex’s journey emphasizes keeping expenses low and reinvesting in long-term growth.

Work with PAYD

PAYD is now live and ready to revolutionize the creator economy.

• For Creators: Earn on autopilot and connect with brands that align with your content.

• For Businesses: Simplify creator collaborations and scale campaigns seamlessly.

Visit GetPAYDApp.com or follow Alex at @NoCodeAlex on Instagram for updates.

How are you leveraging the creator economy to grow your business? Respond “PAYD” to this email and I will introduce you to Alex and help you start booking creators for your business!

- Andres Sanchez
Beyond The Wealth

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