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Why You’re Doing Newsletters All Wrong
Andres Sanchez
April 16, 2025 • Estimated Reading Time: 7 minutes
Today’s Newsletter Is Sponsored By:
Think you know how to run a newsletter?
Marketing Max says you’re probably doing it wrong—and after hearing how he built a 7-figure agency and a profitable newsletter business, I believe him.
In this issue, he breaks down:
Why most newsletters fail to make real money
How to use your list to sell services (not just ads)
And how he gets paid to acquire new clients
A big thank you to our sponsor, DealMaker—the modern platform for raising capital online. If you're raising money, this is the tool you want in your corner.
Now let’s get into it, because Max’s strategy might change the way you think about newsletters forever.
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Meet Marketing Max
How to Build a Newsletter That Actually Makes Money
This week, I sat down with Marketing Max, a founder who built and sold a 7-figure ad agency, then built a 7-figure newsletter business on top of it. He’s now helping founders do the same through a new done-for-you newsletter agency.
In this episode, Max lays out the exact strategy he’s using to build a newsletter-first marketing engine that drives leads, closes clients, and turns ad revenue into a growth flywheel.
How Max Got His Start
Max started his career on Wall Street, working in investment banking before failing his Series 7 license exam. That moment set him on a new path. He began running Facebook ads for a client and turned $2K into $20K in two weeks. He was hooked.
He dove head-first into marketing, built a 7-figure agency with 15 employees, and eventually sold it to private equity. But what came next would redefine his approach to growth.
Why Newsletters?
Max realized the ad landscape had shifted. What once cost $2 now costs $20. Facebook and Google ads no longer delivered reliable returns for startups.
So he built a newsletter, Growth Daily, originally just to drive sales for a low-ticket course. But the newsletter took off. Advertisers came in, revenue followed, and soon Max was making $10–15K/month just on ads.
"I started writing to sell my course. Now I use newsletters to build an entire business."
The Newsletter Flywheel
Here’s Max’s strategy:
Use Paid Ads to Grow the List
Spend $20K/month on Facebook to acquire subscribers at ~$2 each.
Result: ~10K new subs every month.
Monetize with Direct Response Ads
He makes that $20K back (and more) through newsletter sponsors.
This means customer acquisition is net zero or even profitable.
Sell Services via Typeform Funnels
When a subscriber joins, they complete a Typeform.
If they qualify, they get routed to a sales call.
If they don’t book, they get followed up with custom Looms.
"I’m not just building media. I’m using media to sell services—and ads fund the whole thing."
What Most People Get Wrong
They think newsletters are only for ad revenue.
They believe they need 100K+ subs to make money.
They write too much fluff and not enough actionable content.
They ignore the power of personal storytelling.
Max emphasizes that you don’t need a massive list to start monetizing. Even 300 subscribers can be enough to drive leads—especially if they’re the right people.
He also stresses the importance of writing from experience:
"Your audience doesn’t want theory. They want what worked for you."
The Smarter Newsletter Strategy
Most people start newsletters hoping to land ad revenue. Max says flip that:
Use the newsletter to build trust
Sell your own service first
Supplement with ad revenue
"Newsletters should be built to sell. The ads are just a bonus."
He calls this the smartest go-to-market strategy for B2B founders in 2025.
Done-For-You Newsletters
Max now runs a newsletter agency that helps B2B founders:
Grow a list of qualified leads
Educate their audience weekly
Turn subscribers into sales calls
Layer in sponsor revenue over time
His funnel: Facebook ad → Beehiv signup → Typeform qualification → Booked call or automated email follow-up.
"One client booked 7 qualified calls before we even sent the first newsletter."
What He’d Tell His Younger Self
"Do more, faster."
Max's advice to his 18-year-old self is simple: Stop waiting. Stop planning. Start doing. The opportunities compound.
Want Max’s Team to Build Your Newsletter?
Connect on Twitter: @MarketingMax
P.S….Let him know Beyond The Wealth sent you!
- Andres Sanchez
Beyond The Wealth
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