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Why I Chose To Focus On A Newsletter

For people who know me well, they knew launching a newsletter was a huge step out of my comfort zone. Let alone going all in on one!

The more I looked back at the previous companies I built and the mistakes I made the more I saw a clear miss which was not owning my audience. I built discords with over 8,000 active members, communities with 100s of paying members, and X accounts with thousands of followers. But I never actually owned those audiences and before I came to this realization it was too late.

Once those businesses closed shop none of those people followed me to my next opportunity. I was at the mercy of the platforms I built those businesses and followings on and had no way to take them forward.

The only way to own an audience is through good old email. That is why I decided to go all in on this newsletter. I wanted the ability to reach thousands of my target audience with the click of a button! I wanted the ability to create and curate content for my audience without worrying about the algorithm. So in the past 3 months, I have been dead set on growing this newsletter to over 10,000 subscribers and we are well on our way to that mission.

Since going all in 3 months ago I have added over 4,000 entrepreneurs, Founders, CEOs, and passionate business enthusiasts to my list. I have taken our open rate from the low 40% to over 55%. That means each week with two sends over 5000 people see me and my content which is why I believe this is the best business to start right now! As you scale your list and sends you begin to reach more and more amazing people and I get to fulfill my mission of providing as much free content as possible to anyone passionate about business.

_{It feels like the right time to hit the shameless plug here to our sponsor for today’s newsletter the BEST platform to build your newsletter right now Beehiiv. I have been on Beehiiv for the last 6 months and I have not enjoyed using another SaaS tool this much! Do not wait and start your newsletter today!}

Let’s debunk some of the common objections I get when telling others they should start a newsletter cause I am sure a decent amount of you are thinking about them right now!

1. I need to be a good writer: This could not be more wrong. Writing is by far one of my weakest links and something I have always struggled with. Not only have I gotten extremely better since starting this but I feel more comfortable about my writing than ever and actively want to improve it!
2. I need a huge audience to start: I started this newsletter with 0 subs and a small following on socials. You will be surprised how much people care when you are genuine. There are also plenty of cost-friendly growth tactics you can use as well.
3. I don’t know what to talk about: Talk about something that you are passionate about. The worst thing you can do is talk about something you don’t care about. Writing a newsletter is not easy so don’t make it harder by writing about something that does not come naturally to you!

Business owners and CEOs reading this right now why do you not already have a newsletter? As more and more companies emphasize creators and media to grow their brands, I can’t think of a better way than a CEO personally writing a newsletter to his followers and customers. I would shop with a brand if the CEO is engaged enough with his or her customers to create a weekly newsletter rather than those boring ad emails.

If you are a CEO, Business Owner, or Founder and you want to start or scale a newsletter I want to help. Click here for more info!

If you are not motivated to launch your own newsletter by this point I will leave you with some personal stats that might change your mind. In the last two weeks, I have officially opened my newsletter to sponsorships and I have also announced I am changing the angle of my show and looking to interview anyone building cool businesses! Since then I have sent 4 newsletters talking about this and here are the results!

Emails Opened (Eyeballs on my content): 10,500
Podcast Guests Booked: 9 (pipeline:15 more)
Sponsorship Opportunities: 8

All I did was have fun writing a newsletter and hit send 4 times! Do not miss this opportunity.

Seriously if you are an entrepreneur, creator, C-suite, or business owner building anything I want to know about it. Click here and fill out this questionnaire to receive a scheduling link for your interview!

Brand Shoutout

El Mago Cigars

El Mago Cigars is a bootstrapped cigar brand from Miami FL with an amazing story! My good friend and business partner Nick Fusco launched this brand at 22 years old in 2021 to honor the passing of his grandparents. Since then he has grown the company to over 200+ cigar shops around the US and a few locations outside the US! he has built this business completely bootstrapped and you can check out my interview with him about his brand below!

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