You Should Have A YouTube Channel

I firmly believe everyone should have their own YouTube channel, and here’s why:

YouTube is the most valuable long-term platform for anyone looking to build an online presence. I wrote last week about the importance of building a digital resume, and YouTube is the biggest opportunity of all.

Platforms like TikTok, Instagram, and Snapchat are geared toward short-form content, but YouTube is the king of long-form content. There is a significant difference between short-form and long-form followers, and you want the long-form followers.

YouTube allows you to build a community around almost anything you're passionate about just by uploading content.

I have been uploading on YouTube for 1 year and 4 months for my podcast, Beyond The Wealth. In that time, I’ve accumulated over 135,000 views and 590 subscribers. It still amazes me that so many people have seen my content.

No platform works as hard as YouTube to find your target audience and continue to push your videos months after posting. I experienced this firsthand with an episode featuring my friend Nick Fusco, founder of El Mago Cigar Company. (Dm him and tell him Andres said he gives 25% off to first time customers 😉)Our episode was posted 6 months ago and received 400 views in the first 4 months. Since then, it has gained over 500 views, with 250 coming in the last 14 days. YouTube found my target audience and pushed the content to the right people long after it was posted.

Over the past 16 months, I’ve consistently seen my content reach 60-100 viewers daily, and I haven't had a single day in the last 12 months without someone viewing my content on YouTube.

This is what owning a little piece of digital real estate feels like, and everyone should take part! Owning a niche online audience will be seen as one of the biggest digital gold rushes. You can own a piece of it by posting about something you enjoy on YouTube or any social platform.

I will be sharing more about my experience building a digital audience on YouTube through my podcast and a personal page I plan to launch next year.

Don’t miss this trend; you are not late. Over 30% of kids aged 8-12 aspire to become YouTubers, and that won’t slow down. Build around something you enjoy and watch it grow!


We will be relaunching our podcast Beyond The Wealth on all platforms Aug 19th make sure to subscribe so you don’t miss out!